Shaping places shapes people.

Creating youth agency in placemaking.
We believe that the more that young people are able to create and shape the places around them, the greater the potential for those places to have a positive impact on them, in ways that have real consequences for their health, their agency, their psychosocial wellbeing and their capacity to drive civic and economic regeneration. By excluding the youth from shaping the places they live, it impacts our ability to shape the youth themselves.
We have developed an integrated, systemic approach to engagement and social and human value in placemaking that is innovative, evidence-based and uses empirically proven tools and processes to generate multiple simultaneous key social value and engagement outcomes to maximise the potential of placemaking.
Why youth agency in placemaking matters.
In conclusion.
Young people today often experience feeling unseen and invisible. They are experiencing multiple spatial injustices which are compounded by their lack of agency and voice in placemaking. Spaces designed for young people are disappearing, and they often find themselves unwelcome in those designed for adults and for children. This can push them to the fringes of their communities, increasing feeling of otherness and reducing the chances they develop a sense of mattering. Their exclusion from the placemaking process means they have no power to change this, ultimately increasing the risk that these feelings spiral out of control and result in poorer mental health and educational outcomes.
This compounds young people’s inequalities and reduces opportunities to support young people to transition into agentic citizens who will be the future custodians of their environments. Changing this is vital for the wellbeing of young people, and especially so for those young people who are most disadvantaged and for whom opportunities are the hardest to access.
Many of the participation opportunities offered to students mimic adult conceptions of participation, and for many young people this has the effect of pushing them away from a civic society which seeks their consent to engage in acceptable political action rather than supporting them to represent themselves how they want to or need to in communities which typically and routinely marginalise and exclude them.
Get involved.
We believe that we need an altogether more radical set of principles to define the role of young people in placemaking. Youth agency in placemaking should become a standard part of the curriculum of the lives of young people and one where we prioritise the involvement of disadvantaged children, some of whom will have less opportunities to develop a sense of agency, belonging and mattering. By understanding youth agency in placemaking as a public health intervention which enables the co-creation of healthy spaces for young people and supports their psychosocial wellbeing, ultimately shaping them as future citizens, it has enormous potential to design out place-based injustices and shape a generation of young people and their place in the world.
We are developing a Youth Agency in Placemaking Manifesto and are seeking input from across the industry to help us define best practice and make a youth agency a standard part of any planning process. We’d love to hear from people who’ve successfully integrated youth voices into placemaking and those who have thoughts on how best to do this.
Anna Fredlander
Principal Social Value Consultant
SOCIETAL INSIGHTS TEAM
Anna has several years' experience working in social value, delivering projects for clients with various roles in the built environment industry and on projects across multiple sectors and scales. Anna has contributed to the development of industry standards including the UKGBC Social Value Delivery Guide, and the upcoming SEAM certification for assessing social impact in real estate.
Anna collaborates with clients to understand their material issues and create bespoke social impact strategies, using a combination of primary and secondary data to develop an in-depth understanding of stakeholder communities and inform the development of highly functional solutions which respond to the complex nature of communities' needs. She supports the ongoing delivery and evaluation of social impact throughout the development lifecycle to enable more resilient and adaptable places where communities thrive.
Start a conversation: AnnaFredlander@hoarelea.com


Dr Carl Walker
Head of Societal Insights SOCIETAL INSIGHTS TEAM
Dr Carl Walker is a chartered psychologist with over 25 years’ experience in academia, community engagement, community coproduction of wellbeing services and infrastructure, local authority strategic development and industry. Having arrived at Hoare Lea in 2024, Carl is working on a number of projects to bring a human and community-centric understanding to our approach. Carl is part of the Social and Human Value service alongside the Societal Insights Unit.
Carl is a community psychologist, a member of the British Psychological Society National Community Psychology Section committee and a visiting lecturer at the University of Brighton. His work involves leading action research projects on community wellbeing and coproducing community initiatives to address mental health and wellbeing needs.
He has used a range of social science methodologies to engage in collaborative, multi-stakeholder initiatives in the fields of health, mental health and wellbeing, disability, care and social infrastructure. He has published widely in the field of mental health and community activism with 9 books and over 70 peer reviewed publications .
Start a conversation: CarlWalker@hoarelea.com
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